Case Histories Sales meetings > Employee recognition > Trade shows > Community events > Golf outings > Customer loyalty >

Keep your customers coming back! Challenge/Opportunity A trucking company in a large metropolitan area had been struggling to keep their local and long haul service "top of mind" with their customers. Goal Provide a product that the customer would utilize on a daily basis, primarily focused on the Transportation and Shipping Department Managers for focused and identified accounts. Product would convey timeliness, quality, and stability.

Implementation A high-quality desk clock was delivered to their identified accounts that provided a phone number as well as a slogan related to their on-time record. Result The customer saw an increase in shipping requests from their identified customer base by 15% within the first month, with a continued steady growth of 1% for months afterward. The customer also saw an increase in new customer referrals from their customer base.